Publication in a glossy magazine after working at the editorial office of “Russian Art” allowed me to compare two rhetorical styles – academic and artistic.
The description of art, or any other subject, can be constructed in different ways – each finding its own path to the reader’s heart.
Likewise, the presentation of a brand, product, or service becomes memorable thanks to a well-built narrative – artistic and expressive, sometimes free-spirited, and at times scientific.
The style of expression – or tone of voice – draws the consumer or reader to your side, whether it’s journalism or public relations.